VIDEO | OUTDOOR | PRINT | SOCIAL
Bringing people closer through Sound Transit’s ever-expanding light rail.
With Seattle’s place on the list of “cities with the worst traffic in the nation” permanently ensconced, robust light rail service continues to be more crucial to the region than ever before. And with expanded service, Sound Transit was looking for a new public transportation advertising campaign that could demonstrate the emotional end benefit of what light rail ultimately facilitates: bringing people closer together through safe, reliable transit.
The best way to do it? By creating a public awareness campaign showcasing the social connections and countless unique experiences that our great city has to offer. Because whether you’re a sports fan, gourmet taco fan, or big fan of spending the day belly flopping on the lake, Sound Transit’s newly expanded 1 Line has something for you.
We captured all the transit marketing fun in full intricate detail with animation partner Laundry, who helped us bring both the Seattle locations and our cast of characters to life in a “wait, I want to watch that commercial again!” kind of way.
