GESA CREDIT UNION

A Healthier Approach To Money

Money Advice Hasn’t Aged Well
CREATIVE
Broadcast TV
Digital Video
Social
Digital
Digital Audio
OOH‍
CHALLENGE / As Gesa Credit Union expanded into Western Washington, they needed to relaunch the brand in a memorable way, cutting through a sea of sameness in the financial space to win consumer trust among larger, more established competitors.

‍INSIGHT / People are bombarded with outdated and contradictory financial advice, leaving them confused, anxious, and unsure where to turn.

‍SOLUTION / We launched a breakthrough campaign that called out common financial myths and replaced them with a smarter, more human, and more empathetic approach, positioning Gesa as the clear, trusted guide for every financial journey.
Gesa Got Its Voice
In a crowded, often conservative category, it was a standout idea that flowed seamlessly through every stage of the funnel, unified across channels with cohesion, clarity, and creative edge. The wide-reaching relaunch broke free from the smiling-customer sameness of the category, creating a distinctive voice and visual world Gesa could truly own.
Gesa’s healthier approach took on financial fallacies young and old, from 80s parenting practices around money to modern self-proclaimed financial “coaches” spewing dubious claims on social.
Chad Langford
VP of Marketing
Gesa Credit Union
March was by far the best month we’ve ever had in the history of Gesa... marketing is getting the majority of kudos for this monumental achievement.
Results
2x
Faster growth rate than competition
#1
Ranking in competitive set, compared to #3 pre-campaign
25%
Increase in loan volumes—an all-time record for the brand

We’ve got a team stacked with talent, ready to help.

4x AdAge Small Agency of the Year

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