CREATIVE Broadcast TV Digital Video Social Digital Digital Audio
CHALLENGE / Big, bad GCI dominated Alaska’s internet market for years, despite throttled speeds, hidden fees, and strict data caps that left customers frustrated and underserved.
INSIGHT / Alaskans were fed up, and ready for change if someone, anyone, could connect with their struggles and provide a better option.
SOLUTION / We introduced Alaska Communications’ unlimited fiber with a bold, frontier-worthy campaign starring a grumbly bear family—the relatable voice of fed-up Alaskans—across TV, radio, and digital, guiding audiences to faster, fairer internet.
Enter Our Bear Family
The relatable voice of Alaskans sick of bad service. From TV to radio to digital, they grumbled, groaned, and guided audiences toward a better option: unlimited fiber that actually works.
Internet in Alaska shouldn’t feel like survival.
Results
491%
Increase in traffic to landing page
441%
Increase in "check availability" clicks
61%
Increased fiber orders within previous year's coverage area
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