CREATIVE
Digital Video
Social
Digital
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CHALLENGE / 14 Hands had built a solid reputation in bottles, but younger drinkers weren’t biting. To reach them, they decided to launch 14 Hands in a can. But with hundreds of canned wines already flooding shelves, they needed to break through fast.

‍INSIGHT / Millennials aren’t loyal to beverages, they’re loyal to the occasion. If 14 Hands cans could feel as casual and fun as beer, they'd bring it along for tailgates, hikes, and grill-outs.

‍SOLUTION / We launched “Grab a Wineski®,” a cheeky campaign that spoofed classic beer ads to give wine a seat at the party. The fully integrated plan activated across social, digital, and retail, from Snapchat to Drizly to gameday giveaways.