CREATIVE Broadcast TV Digital Video Social Digital Digital Audio
CHALLENGE / After a pandemic-driven boom, RVshare saw rentals dip as travelers returned to hotels and Airbnbs, forcing the brand to move beyond its COVID-era relevance.
INSIGHT / Today’s travelers crave freedom and flexibility, not just a change of scenery.
SOLUTION / We repositioned RVshare as the antidote to fixed-address travel, launching a bold new campaign and refreshed brand identity that celebrated spontaneity, self-expression, and the open road, reminding audiences that with an RV rental, freedom is just a set of keys away.
Fresh Air, Fresh Brand
We reinvigorated RVshare’s brand to reflect their new spirit of adventure. We introduced a new logo, established a vibrant color palette inspired by nature, illustrated a bevy of handmade elements including a custom font, and redefined the way they looked and spoke to RV renters everywhere.
Martijn Scheijbeler RVshare VP of Marketing
We're thrilled to work with the brilliant minds at Copacino Fujikado to introduce our new brand campaign.
