CHALLENGE / Seattle’s rainy reputation often deters tourists, especially those craving sunshine and warmth.
Insight / In the right context, rain can feel nostalgic, cinematic—even romantic—especially in contrast to oppressive heat.
Solution / We created the Seattle Kissing in the Rain Booth: a fully sustainable, film-inspired rain experience that turned the drizzle into a dreamy escape, inviting sun-weary passersby experiencing historic heat waves to fall for Seattle’s emotional side.
A Perfectly Timed Seattle Escape
As record-breaking heat waves hit, passersby stepped into a 17' x 16' misty escape—complete with recycled rainfall and wood-paneled charm—offering a moment of connection and cool respite. The booth reframed rain not as gloomy, but as a symbol of cozy romance and emotional escape.
The experience didn’t stop at the booth.
It extended online, with travel packages designed around misty getaways and cozy-season appeal. What started as a romantic, sensory-driven activation became a media darling and a standout moment in experiential tourism marketing.
TheTravelVertical.com
The fully sustainable booth captured Seattle’s rainy-day joys as people kissed in the rain, danced in the rain, and rejoiced in the promise of a rainy Seattle day.
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