CREATIVE
Broadcast TV
Digital Videos
Outdoor
Radio
‍‍

CHALLENGE / Despite a roster of legends, including Ichiro, Ken Griffey Jr., Edgar Martinez and Felix Hernandez, the Mariners struggled to convert talent into postseason success. With wins unpredictable, they needed a way to keep fans engaged and invested.

‍INSIGHT / We saw that fans connected most when they saw the human side of the players. Humor offered a way to build emotional loyalty that transcended the scoreboard.

‍SOLUTION / We created a long-running campaign that introduced fans to the personalities behind the gloves—funny, weird, and completely lovable. From memorable TV spots to irreverent out-of-home, the work turned Mariners players into household names and the campaign into a cultural fixture.