SEATTLE POLICE DEPARTMENT

All Clear

A New Beat for Seattle
CREATIVE
Broadcast TV
Digital Video
Social
Digital Audio
Podcasts
CHALLENGE / Amid a recruiting and attrition crisis, Seattle needed more than new officers: it needed to reshape public perception of the badge.

INSIGHT / With trust in law enforcement shaken, reframing policing as service—not force—was essential to rebuilding credibility and appeal.

SOLUTION / We created “All Clear: Stories of the Seattle Police Department,” a cross-platform content series spotlighting honest, human stories across YouTube, Meta, and true-crime podcasts, positioning officers as everyday changemakers and policing as a calling.
From Crisis to Campaign Trail
Now, the campaign has become a touchstone of civic momentum. Mayor Bruce Harrell is making SPD hiring success a pillar of his 2025 re-election bid, touting an incredible 500% increase in hires year over year, a massive uptick in applications, and reduced crime citywide.
Silhouette of a man floating underwater with rays of light shining from aboveMan lying face up on the ground while police officers perform CPRPolice officer in waves saving rescuing another person
Bob Kettle
Seattle City Councilmember
The latest boost in police recruitment numbers is welcome news and a major step forward for the department and improving public safety in our city.
Results
+244%
Increase in daily officer applications
+500%
Increase in officer hiring vs. 2024
10-Year
High for new officer applications

We’ve got a team stacked with talent, ready to help.

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