Your costume is missing something


A TikTok campaign dedicated to compulsive Halloween completists. 

Whatever their choice of costume, true Halloween fanatics are all about making sure their costumes are eerily accurate—down to every last detail. (Picture a clean-shaven Teen Wolf. No good). 

So we leaned into where the biggest Halloween fanatics were—TikTok—to let shoppers know that they’ll be able to find that missing piece—while supporting all the great work Evergreen Goodwill does at the same time. Behold: spooky symbiosis!

TikTok loved the campaign so much, they added the work to their Creative Center Top Ads gallery for other creators and brands to use as inspiration.