Ali advises listeners to embrace mistakes as opportunities for learning and growth, rather than fearing them. She also emphasizes the idea of empowering teams to take risks and learn from their missteps, rather than punishing failure, as an important ethos to emphasize throughout an organization.
Ali spoke openly about the internal conflict inherent in leaving her successful role at Visit Seattle after being there for over a decade. She recognized the importance of going beyond her comfort zone to continue developing her skills and mindset with a pivot back to the sports marketing world with the Kraken. This lesson serves as a poignant reminder that as a marketer, while its easy to stay where you’re comfortable, there’s also a danger in not evolving to build and grow new skills.
In terms of hiring decisions, Ali comes to the conclusion that her gut has never let her down–even in cases in which her head has tried to convince her otherwise.
