At Copacino Fujikado, we believe the best advertising is the kind that makes people stop, see the universal truth, and maybe even laugh.

Recently, our Sound Transit campaign landed alongside work from Nike, Heineken, and DoorDash in Ad Age’s “13 campaigns to know about today,” and it got us thinking about what these campaigns all have in common, and what they teach us as a creative marketing agency.

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Turning Traffic Into a Zombie Apocalypse

If you’ve ever just hopped in your car without thinking, you’re not alone. That’s exactly the insight behind our “Break a Mindless Habit” campaign for Sound Transit. We leaned into humor and metaphor, showing commuters as the mindless undead and public transit as the cure.

This wasn’t just a fun idea; it was an integrated marketing strategy. We brought it to life through video spots, social content, print, and out of home. As a full-service advertising agency, that’s how we approach storytelling: one big insight, expressed seamlessly across channels.

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Standing Shoulder to Shoulder With Global Brands

When Ad Age included our work alongside global giants, it reinforced something we’ve always believed: every brand—regardless of category, size, or location—deserves breakthrough work. That’s the value of working with an agency like ours: we bring the craft, agility, and passion of an independent, full-service advertising agency.

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Why Industry Coverage Matters

Trade press like Ads of Brands and Ads of the World also covered the campaign, calling it “witty and eye-catching.” For us, that kind of recognition is more than a nice nod. It extends reach, amplifies impact, and proves that bold ideas cut through.

Part of our job is to think beyond launch day. Earned media and creative press should be baked into a custom marketing strategy—because campaigns work harder when the industry is talking about them too.

What We Apply Every Day

This campaign highlights a few truths we carry into every client partnership:

• Start with a real insight. The idea of “mindless habits” worked because it was relatable. We always begin with what feels true.
  
  
• Stay integrated. Creative and media aren’t separate departments, they’re parts of the same whole. That’s why we offer integrated marketing services under one roof.
  
  
• Push for bold. Playing it safe rarely gets noticed. The right creative risks pay off.
  
  

At the end of the day, we’re proud to be an independent creative and media agency that brings together the best of strategy, creativity, and execution. Whether we’re partnering with global brands or local organizations, our approach stays the same: find the human truth, build an integrated marketing strategy around it, and deliver campaigns that don’t shout to get noticed, but connect to be remembered. 

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