“Mother Nature’s City” celebrates the deep connection between urban life and the natural world. The work was featured in three leading industry publications: Ads of the World, Ads of Brands, and Ad Age.
As a creative advertising agency in Seattle, we’re committed to telling authentic stories that resonate with audiences. For Visit Seattle, we elevated our region’s vibrant identity on the global stage.
The campaign redefines how travelers view Seattle. Rather than positioning the city as a getaway surrounded by nature, the work celebrates Seattle as Mother Nature’s favorite city—a place where the city and the natural environment are inseparable.
The cinematic spots capture stunning Pacific Northwest landscapes interwoven with scenes of urban life. Ads of the World praised the film’s visual storytelling and emotional tone, while Ad Age spotlighted the campaign strategy as a standout example of tourism marketing that moves beyond standard destination ads.
Mother Nature’s City has gone truly global—lighting up Times Square and bringing the beauty of Seattle to millions of viewers around the world.
For Copacino Fujikado, a full-service advertising agency and integrated marketing agency based in Seattle, this activation showcased how a cohesive, cross-channel approach can transform a regional tourism brand into a worldwide conversation. Every touchpoint, from broadcast to digital, was designed to feel natural, optimistic, and uniquely Seattle.
This campaign also reflects the strength of Seattle’s creative industry. As one of the leading Seattle advertising agencies, we’re honored to contribute to a city known for innovation, artistry, and collaboration.
The launch of Mother Nature’s City reflects what sets Copacino Fujikado apart: bold ideas rooted in human truth, crafted by a team that gives a damn. As an independent, full-service creative and media agency, we believe every brand deserves breakthrough work, regardless of category or scale. Our campaign for Visit Seattle proves that when strategy, storytelling, and heart come together, local brands can spark global conversations. For those ready to move from expected to extraordinary, Co is the agency that finds a way.
