You get a campaign that people actually want to watch and share.
We teamed up with Honey Bucket and Seattle Mariners slugger Cal Raleigh to lean aaalllll the way into his colorful nickname. Honey Bucket provides portable sanitation and site services for an array of events, from job sites to concerts to backyard parties. And Cal Raleigh is known as “The Big Dumper.” See what we did there?
The campaign is funny, unexpected, and unmistakably local. In nine video spots and social content, every moment was built to feel real, a little irreverent, and totally on-brand.
