CREATIVE
Digital Video
Social

CHALLENGE / Honey Bucket is a beloved brand, but portable sanitation isn’t exactly a category people talk about—or think about—until they need it.

‍INSIGHT / Enter the most logical sports partnership of all time: an endorsement deal with Cal "Big Dumper" Raleigh, fresh off a historic season in which he belted the most home runs ever by a major league catcher.

‍SOLUTION / Honey Bucket came to us based on our decades-long legacy of beloved Mariners player campaigns. And with the perfect celebrity endorser on board, we had a chance to communicate the breadth of Honey Bucket offerings—from portable toilets to other construction site rental services—through the unique lens of the Big Dumper himself.