Copacino Fujikado Advertising Executive Creative Director, Vince Soliven, tackles a common challenge inside every advertising agency: how great ideas lose their spark during the feedback process. What begins as an exciting creative spark can become diluted through Slack threads, Google doc comments, and a flood of well-intentioned but scattered input. The issue isn’t feedback itself—it’s how we deliver it.
In Why great ideas die in Slack, Soliven argues that strong creative work, whether for a marketing campaign or a full brand platform, needs clarity, conversation, and a dedicated vision keeper. Each discipline—strategy, media, creative, and account—should contribute from its strength rather than stepping into each other’s lanes. When too many voices try to steer the idea without a clear lead, the work becomes fragmented and ordinary.
The article encourages teams to slow down, step away from transactional digital comments, and return to real dialogue. Thoughtful conversations, face-to-face collaboration, and a clear guardian of the idea help ensure creativity isn’t chipped away in the rush for efficiency. For agencies and brands seeking to elevate their next marketing campaign, Soliven reminds us: ideas don’t evolve through speed, they evolve through intention, ownership, and the right kind of feedback.
Vince Soliven is a seasoned creative leader with more than 22 years of experience aligning bold ideas with business results. As Executive Creative Director at Copacino Fujikado Advertising, he leads integrated campaigns for brands like Visit Seattle, Symetra, and Sound Transit.
His career spans Chicago, Los Angeles, and Hawaii, where he led creative work for brands including Corona, Hawaii Tourism, Huggies, and Sony VAIO. Vince is known for pairing emotional storytelling with strategic clarity, bringing out the best in his teams and the brands they serve.
