Caldwell will set the agency's strategic vision, guide a team of brand and communications strategists, and serve as the senior strategic advisor across client partnerships and new business.
She joins after more than a decade of agency and brand strategy experience, most recently serving as VP, Strategy Director at Razorfish, where she led creative and digital strategy for USAA Life Insurance, Investments, and the USAA Insurance Agency.
"Ellie’s experience working across multi-disciplinary teams to help bring big, creative ideas to life is exactly what we do for our clients,” said Scott Foreman, CEO of Copacino Fujikado. "We are already producing stand-out, quick-to-market creative that helps brands punch above their weight, and with Ellie on board we will have a leader who brings real strategic vision to ensure long-term success for Copacino Fujikado and our clients.”
"Copacino Fujikado has built something special and I’ve been a great admirer of their work for years,” said Caldwell. "Their lean and nimble approach means they are able to execute quickly and powerfully on any strategy. I look forward to being around such talented people to help level up the amazing work they’re already doing.”
Prior to Razorfish, Caldwell was VP, Strategy Director at Leo Burnett, where she served as global brand strategy lead for BofA Securities and the Bank of America Institute, and led creative strategy campaigns for Kashi.
Earlier in her career, Caldwell built her strategic foundation across Deutsch LA, Pereira O'Dell, and Edelman, and as an independent strategist, worked with brands including Walmart, Fifth Third Bank, the Ad Council, Adobe, Electronic Arts, and AppleTV.
