20 THANK YOU NOTES

20 THANK YOU NOTES

“Silent gratitude isn’t very much to anyone.” –Gertrude Stein

And, a simple thank you has additional benefits as HBR wrote in The Big Benefits of a Little Thanks. And, over 20 years, there are more people to thank than I can fit into one list. But, here are 20 for their impact on C+F and me. –Betti

“Silent gratitude isn’t very much to anyone.” –Gertrude Stein
And, a simple thank you has additional benefits as HBR wrote in The Big Benefits of a Little Thanks. And, over 20 years, there are more people to thank than I can fit into one list. But, here are 20 for their impact on C+F and me. –Betti

1. Jim Copacino

The first thank you note for 20 years at C+F must be Jim. For 20 years, we’ve shared an office. Fought like brother and sister. And, for 20 years, there’s no one I’d rather go to a meeting with or work through a thorny client issue. Your work is brilliant, you make me laugh, and it was your great generosity at our 5th anniversary to change the name from Copacino to Copacino+Fujikado. Thank you for your partnership.

2. Atsuko Tamura, Matt Hyde, Dennis Madsen, Sally Jewell for our 6 years on REI

We say we “think like a consultancy, create like an agency, and act with empathy.” From 2003 to 2008, REI allowed us to hone our skills and work closely with their leadership team. The work contributed to record breaking revenue. We saw a great company culture in action. And, we felt we contributed to our valuable outdoors. Thank you for the opportunity Atsuko, Matt, Dennis and Sally.

3. We will be forever grateful to and have such special memories of employee #1, Steve Cunetta

A loyal Mariners, Mets and passionate baseball fan. Dedicated mentor. Expert in advertising. Funniest employee (person) ever. In-office performer of Broadway musicals. Dedicated father. Yale graduate. A special person who shares Jim’s and my office every day. Thank you Steve Cunetta.

4. Linnea & Alissa Soo

12-year old Adora Svitak said in her 2010 TedTalk What Adults Can Learn from Kids, “In many ways, our audacity to imagine helps push the boundaries of possibility.”
I have and continue to learn from my 22-year old daughters. They’re not afraid to judge me, debate with me, wonder aloud about their world, push boundaries they live in, and sometimes stress about Millennial life. They’re teaching me about diversity, equity, feminism, politics, music, and popular culture. All important in my life and work. Thank you, Linnea and Alissa, your friends and teammates for all you continue to teach me.

5. The Big 7: Mariners, Premera, Seattle Children’s, Symetra, WSU, Seattle Aquarium, WFPA

There are seven clients we’ve had the privilege to work with for more than 10 years. Great clients. Partners. Friends. The Seattle Mariners were our founding client and we are forever fans. Premera was also in that first year and has been our healthcare plan of choice ever since. Seattle Children’s is working to cure cancer (an audacious and noble goal) and we’re proud to support those efforts. Symetra has its first female CEO–go Margaret Meister!
Although a loyal Husky, I sometimes say “Go Cougs” (but never during the Apple Cup). Seattle Aquarium is about marine education, Leonard the Goldfish, and saving our precious oceans. Finally, WFPA is teaching us about carbon sequestration found in trees. We appreciate all these Big Seven have given us and hope for many more years together. Thank you.

6. Paul Shoemaker

I’ve never been much of a joiner, but when Paul Shoemaker asked if I wanted to join his Vistage group, I quickly said yes. One of the best decisions of my work life. He gathered a talented group to share with, learn from, and laugh with (and at). Paul is a renowned connector. An expert in nonprofits. Quick. Funny. Smart. Truthteller. Paul and my Vistage group gave me the tools and bravery to see what stepping back from the helm would mean. Thank you, Paul and my former Vistage group.

7. Scott Foreman

They say to hire somebody better than yourself. Excuse me for being smug, but I did just that. Our Managing Director for the past 20 months. Scott came. He saw. He conquered. In that super good guy way. A lover of great advertising. A natural leader that people respect, admire, and want to please. Thank you for leading the agency.

8. Mike Hayward

Loyal Coug. Dedicated Dad. Technology geek. Always interested in what’s next, what’s new, and looking for creative solutions to business issues. You want a lively, diverse mix of people at an agency and Mike embraces that concept.
Visit Seattle, Bruce Lee at the Wing Luke and Juan & Juan are but three campaigns that Mike has led at C+F. Here’s to many, many more.

9. Tim O’Mara

I call you “The Big Brain” and want to thank you for 15 years of partnership at C+F. I’m smarter because of you. I continually learn from you. And, our clients benefit from your way of looking at the world, their business, and their audiences.
I also admire how you still weekly, rain or shine, go out and play that weekly soccer game with your mates.

10. Western Washington University Board of Trustees

Nine years ago I started as a WWU Trustee with the likes of Dennis Madsen, then CEO of REI, and Howard Lincoln, then CEO of the Seattle Mariners. The Board also included great minds like Phil Sharpe, Kevin Raymond, Peggy Zoro, and John Warner. What I learned from them and President Bruce Shepard was inspiring. Now it’s Sue Sharpe, Karen Lee, Earl Overstreet, John Meyer, Mo West, Chase Franklin, and Trista Truemper with the leadership of President Sabah Randhawa that continue to inspire me about higher education. I’ve learned more than I’ve given. I’m very grateful to the students, faculty and administration. Go Vikings!

11. Seattle Mariners

We are loyal to our core to client #1, Seattle Mariners. They helped found this agency and remain an important part of our organization. It’s thanks to amazing clients who believe in us and challenge us: Randy Adamack, Kevin Martinez, Gregg Greene, Mandy Lincoln and Nathan Rauschenberg. Thank you and here’s a link to some of our best.

12. Orlando Ashford and Holland America Line

When we pitched the Holland America account, Orlando Ashford, President of Holland America Line, took the time to meet with us and read from a paper in his wallet: “Travel is fatal to prejudice, bigotry and narrow-mindedness, and many of our people need it sorely on these accounts.” It was a quote from Mark Twain’s Innocents Abroad.
This became the inspiration for the This is Why We Sail commercial and I continue to marvel at how this quote has sparked Holland America Line. I’m watching an organization dedicated to this ideal of how travel can transform us. Thank you for the privilege of working with you, Holland America Line.

13. Seattle Children’s

Curing Pediatric Cancer. Yup, that’s what Seattle Children’s is working to do. You don’t have to say anything else to be motivated, inspired, and want to do whatever you can.
We’re privileged to watch Mike Jensen and his team work their research and clinical miracles as well as support their Strong Against Cancer campaign. To Stephanie Axelrod who originally hired us, David Perry who energetically led the new brand, and Katharine Fitzgerald who now so expertly and graciously leads us, thank you.

14. Courtney & Karen from Seattle Children’s Theatre, Ben Klasky from Islandwood

Access to education is important to me. My time as a WWU Trustee has shown me its importance. Seattle Children’s Theatre for the performing arts and Islandwood for environmental stewardship are two nonprofits C+F has had the privilege of working with and I admire their dedication to access for all young people. I encourage you to look into their efforts.
Most especially I learn from the people who lead or have led these organizations. Courtney Sale and Karen Sharp, I’m looking forward to this year’s season with The Diary of Ben Uchida. Ben Klasky, you had such an impact on Islandwood and helped set it up for its future success. Thank you for being great teachers for me.

15. The C+F staff

You are incredible-smart, funny, creative, hardworking, dedicated, and oh-so-interesting. I learn from you every day. I’m inspired by you. I appreciate all of you. Your clients benefit from your work.
When I get off the elevator on floor 7 of the Joshua Green Building, I think, “I’m going to learn something new from someone at this agency today. I need to hold up my end of the bargain by helping to make their day better.” Thank you for the privilege.

16. To “Beancounters” everywhere

(Coffee beans seemed most appropriate for bean counters in Seattle.) As someone who started their career at PWC, I know and appreciate all that our financial people do at an agency. We’ve been very fortunate at C+F to have had a great group of financial leaders. They’ve been a critical and respected part of our company. And, a whole lot of fun. Thank you, Dave Kurs, Becky Todd, Tracy Mirabelli, Mary Thielen and Mary Moreno. You are rock stars in my eyes.

17. Tom Ikeda at Densho & Beth Takekawa at The Wing Luke Museum

Stories of the Asian American experience are of personal importance to me. I’ve been fortunate to work with two nonprofits dedicated to these efforts–Densho and The Wing Luke Museum. Densho is a “grassroots organization dedicated to preserving, educating, and sharing the story of World War II-era incarceration of Japanese Americans in order to deepen understandings of American history and inspire action for equity.” The Wing Luke, located in Seattle’s International District, has the mission “to connect everyone to the rich history, dynamic cultures and art of Asian Pacific Americans through vivid storytelling and inspiring experiences.” In each case, I admire their dedication and accomplishments.
I encourage you to visit Year #3 of the Bruce Lee exhibit, Day in the Life of Bruce Lee, through 2/11 at The Wing.
And, to attend the Day of Remembrance at Fisher Pavilion on February 19 with Densho.
Thank you, Tom Ikeda, ED at Densho, and Beth Takakawa, ED at The Wing, for your dedication.

18. 20-year advisors

For 20 years we’ve benefited from the dedication and expertise of our advisors: Cairncross & Hempelmann for legal, Sweeney Conrad as our CPAs, and IA for our office interiors.
Craig Kobayashi, Jim Penney, and Dwight Wheaton, thank you for providing the legal leadership through the years. Doug Klan, Dennis Conrad, and Jeff Windus, thank you for the financial leadership. And, Dave Kutsunai, thank you for hanging with us for all 20 years and designing all of our spaces. We’ve followed you to three firms and continue to be your biggest fans.
We’re grateful for each firms’ commitment to us (we know we’re relatively small on your client list) and please know that we are equally loyal to you.

19. Chef in the Hat

Dear Thierry Rautureau, aka Chef in the Hat. You’ve helped us entertain clients, staff and friends with your delicious food and incredible hospitality. You’ve happily been in our advertising campaigns for Visit Seattle. And, willingly donned a yellow jumpsuit for us to celebrate the opening of the Bruce Lee exhibit at The Wing. And, you’re a darn good ping pong player to boot. For 20 years you’ve been a part of our lives and I thank you.

20. Dereck Soo

I started these 20 thank you notes with my work partner, Jim Copacino. It’s fitting to end it with my marriage partner. Dereck has supported me, believed in me, bragged about me (sorry to those of you who had to listen), and makes us all laugh. We married 23 years ago, had twins 22 years ago, started the agency 20 years ago. It’s been quite a ride. No one works a room quite like Dereck which an introvert like me appreciates. Thank you, Dereck Soo.
And, apologies to those I missed in thanking. We were limited to 20. This agency is grateful to those employees, alumni, vendors, partners and the clients for whom we’ve had the privilege to work.

20 THANK YOU NOTES

20 THANK YOU NOTES

“Silent gratitude isn’t very much to anyone.” –Gertrude Stein

And, a simple thank you has additional benefits as HBR wrote in The Big Benefits of a Little Thanks. And, over 20 years, there are more people to thank than I can fit into one list. But, here are 20 for their impact on C+F and me. –Betti

“Silent gratitude isn’t very much to anyone.” –Gertrude Stein
And, a simple thank you has additional benefits as HBR wrote in The Big Benefits of a Little Thanks. And, over 20 years, there are more people to thank than I can fit into one list. But, here are 20 for their impact on C+F and me. –Betti

1. Jim Copacino

The first thank you note for 20 years at C+F must be Jim. For 20 years, we’ve shared an office. Fought like brother and sister. And, for 20 years, there’s no one I’d rather go to a meeting with or work through a thorny client issue. Your work is brilliant, you make me laugh, and it was your great generosity at our 5th anniversary to change the name from Copacino to Copacino+Fujikado. Thank you for your partnership.

2. Atsuko Tamura, Matt Hyde, Dennis Madsen, Sally Jewell for our 6 years on REI

We say we “think like a consultancy, create like an agency, and act with empathy.” From 2003 to 2008, REI allowed us to hone our skills and work closely with their leadership team. The work contributed to record breaking revenue. We saw a great company culture in action. And, we felt we contributed to our valuable outdoors. Thank you for the opportunity Atsuko, Matt, Dennis and Sally.

3. We will be forever grateful to and have such special memories of employee #1, Steve Cunetta

A loyal Mariners, Mets and passionate baseball fan. Dedicated mentor. Expert in advertising. Funniest employee (person) ever. In-office performer of Broadway musicals. Dedicated father. Yale graduate. A special person who shares Jim’s and my office every day. Thank you Steve Cunetta.

4. Linnea & Alissa Soo

12-year old Adora Svitak said in her 2010 TedTalk What Adults Can Learn from Kids, “In many ways, our audacity to imagine helps push the boundaries of possibility.”
I have and continue to learn from my 22-year old daughters. They’re not afraid to judge me, debate with me, wonder aloud about their world, push boundaries they live in, and sometimes stress about Millennial life. They’re teaching me about diversity, equity, feminism, politics, music, and popular culture. All important in my life and work. Thank you, Linnea and Alissa, your friends and teammates for all you continue to teach me.

5. The Big 7: Mariners, Premera, Seattle Children’s, Symetra, WSU, Seattle Aquarium, WFPA

There are seven clients we’ve had the privilege to work with for more than 10 years. Great clients. Partners. Friends. The Seattle Mariners were our founding client and we are forever fans. Premera was also in that first year and has been our healthcare plan of choice ever since. Seattle Children’s is working to cure cancer (an audacious and noble goal) and we’re proud to support those efforts. Symetra has its first female CEO–go Margaret Meister!
Although a loyal Husky, I sometimes say “Go Cougs” (but never during the Apple Cup). Seattle Aquarium is about marine education, Leonard the Goldfish, and saving our precious oceans. Finally, WFPA is teaching us about carbon sequestration found in trees. We appreciate all these Big Seven have given us and hope for many more years together. Thank you.

6. Paul Shoemaker

I’ve never been much of a joiner, but when Paul Shoemaker asked if I wanted to join his Vistage group, I quickly said yes. One of the best decisions of my work life. He gathered a talented group to share with, learn from, and laugh with (and at). Paul is a renowned connector. An expert in nonprofits. Quick. Funny. Smart. Truthteller. Paul and my Vistage group gave me the tools and bravery to see what stepping back from the helm would mean. Thank you, Paul and my former Vistage group.

7. Scott Foreman

They say to hire somebody better than yourself. Excuse me for being smug, but I did just that. Our Managing Director for the past 20 months. Scott came. He saw. He conquered. In that super good guy way. A lover of great advertising. A natural leader that people respect, admire, and want to please. Thank you for leading the agency.

8. Mike Hayward

Loyal Coug. Dedicated Dad. Technology geek. Always interested in what’s next, what’s new, and looking for creative solutions to business issues. You want a lively, diverse mix of people at an agency and Mike embraces that concept.
Visit Seattle, Bruce Lee at the Wing Luke and Juan & Juan are but three campaigns that Mike has led at C+F. Here’s to many, many more.

9. Tim O’Mara

I call you “The Big Brain” and want to thank you for 15 years of partnership at C+F. I’m smarter because of you. I continually learn from you. And, our clients benefit from your way of looking at the world, their business, and their audiences.
I also admire how you still weekly, rain or shine, go out and play that weekly soccer game with your mates.

10. Western Washington University Board of Trustees

Nine years ago I started as a WWU Trustee with the likes of Dennis Madsen, then CEO of REI, and Howard Lincoln, then CEO of the Seattle Mariners. The Board also included great minds like Phil Sharpe, Kevin Raymond, Peggy Zoro, and John Warner. What I learned from them and President Bruce Shepard was inspiring. Now it’s Sue Sharpe, Karen Lee, Earl Overstreet, John Meyer, Mo West, Chase Franklin, and Trista Truemper with the leadership of President Sabah Randhawa that continue to inspire me about higher education. I’ve learned more than I’ve given. I’m very grateful to the students, faculty and administration. Go Vikings!

11. Seattle Mariners

We are loyal to our core to client #1, Seattle Mariners. They helped found this agency and remain an important part of our organization. It’s thanks to amazing clients who believe in us and challenge us: Randy Adamack, Kevin Martinez, Gregg Greene, Mandy Lincoln and Nathan Rauschenberg. Thank you and here’s a link to some of our best.

12. Orlando Ashford and Holland America Line

When we pitched the Holland America account, Orlando Ashford, President of Holland America Line, took the time to meet with us and read from a paper in his wallet: “Travel is fatal to prejudice, bigotry and narrow-mindedness, and many of our people need it sorely on these accounts.” It was a quote from Mark Twain’s Innocents Abroad.
This became the inspiration for the This is Why We Sail commercial and I continue to marvel at how this quote has sparked Holland America Line. I’m watching an organization dedicated to this ideal of how travel can transform us. Thank you for the privilege of working with you, Holland America Line.

13. Seattle Children’s

Curing Pediatric Cancer. Yup, that’s what Seattle Children’s is working to do. You don’t have to say anything else to be motivated, inspired, and want to do whatever you can.
We’re privileged to watch Mike Jensen and his team work their research and clinical miracles as well as support their Strong Against Cancer campaign. To Stephanie Axelrod who originally hired us, David Perry who energetically led the new brand, and Katharine Fitzgerald who now so expertly and graciously leads us, thank you.

14. Courtney & Karen from Seattle Children’s Theatre, Ben Klasky from Islandwood

Access to education is important to me. My time as a WWU Trustee has shown me its importance. Seattle Children’s Theatre for the performing arts and Islandwood for environmental stewardship are two nonprofits C+F has had the privilege of working with and I admire their dedication to access for all young people. I encourage you to look into their efforts.
Most especially I learn from the people who lead or have led these organizations. Courtney Sale and Karen Sharp, I’m looking forward to this year’s season with The Diary of Ben Uchida. Ben Klasky, you had such an impact on Islandwood and helped set it up for its future success. Thank you for being great teachers for me.

15. The C+F staff

You are incredible-smart, funny, creative, hardworking, dedicated, and oh-so-interesting. I learn from you every day. I’m inspired by you. I appreciate all of you. Your clients benefit from your work.
When I get off the elevator on floor 7 of the Joshua Green Building, I think, “I’m going to learn something new from someone at this agency today. I need to hold up my end of the bargain by helping to make their day better.” Thank you for the privilege.

16. To “Beancounters” everywhere

(Coffee beans seemed most appropriate for bean counters in Seattle.) As someone who started their career at PWC, I know and appreciate all that our financial people do at an agency. We’ve been very fortunate at C+F to have had a great group of financial leaders. They’ve been a critical and respected part of our company. And, a whole lot of fun. Thank you, Dave Kurs, Tracy Mirabelli, Mary Thielen and Mary Moreno. You are rock stars in my eyes.

17. Tom Ikeda at Densho & Beth Takekawa at The Wing Luke Museum

Stories of the Asian American experience are of personal importance to me. I’ve been fortunate to work with two nonprofits dedicated to these efforts–Densho and The Wing Luke Museum. Densho is a “grassroots organization dedicated to preserving, educating, and sharing the story of World War II-era incarceration of Japanese Americans in order to deepen understandings of American history and inspire action for equity.” The Wing Luke, located in Seattle’s International District, has the mission “to connect everyone to the rich history, dynamic cultures and art of Asian Pacific Americans through vivid storytelling and inspiring experiences.” In each case, I admire their dedication and accomplishments.
I encourage you to visit Year #3 of the Bruce Lee exhibit, Day in the Life of Bruce Lee, through 2/11 at The Wing.
And, to attend the Day of Remembrance at Fisher Pavilion on February 19 with Densho.
Thank you, Tom Ikeda, ED at Densho, and Beth Takakawa, ED at The Wing, for your dedication.

18. 20-year advisors

For 20 years we’ve benefited from the dedication and expertise of our advisors: Cairncross & Hempelmann for legal, Sweeney Conrad as our CPAs, and IA for our office interiors.
Craig Kobayashi, Jim Penney, and Dwight Wheaton, thank you for providing the legal leadership through the years. Doug Klan, Dennis Conrad, and Jeff Windus, thank you for the financial leadership. And, Dave Kutsunai, thank you for hanging with us for all 20 years and designing all of our spaces. We’ve followed you to three firms and continue to be your biggest fans.
We’re grateful for each firms’ commitment to us (we know we’re relatively small on your client list) and please know that we are equally loyal to you.

19. Chef in the Hat

Dear Thierry Rautureau, aka Chef in the Hat. You’ve helped us entertain clients, staff and friends with your delicious food and incredible hospitality. You’ve happily been in our advertising campaigns for Visit Seattle. And, willingly donned a yellow jumpsuit for us to celebrate the opening of the Bruce Lee exhibit at The Wing. And, you’re a darn good ping pong player to boot. For 20 years you’ve been a part of our lives and I thank you.

20. Dereck Soo

I started these 20 thank you notes with my work partner, Jim Copacino. It’s fitting to end it with my marriage partner. Dereck has supported me, believed in me, bragged about me (sorry to those of you who had to listen), and makes us all laugh. We married 23 years ago, had twins 22 years ago, started the agency 20 years ago. It’s been quite a ride. No one works a room quite like Dereck which an introvert like me appreciates. Thank you, Dereck Soo.
And, apologies to those I missed in thanking. We were limited to 20. This agency is grateful to those employees, alumni, vendors, partners and the clients for whom we’ve had the privilege to work.