A CREATIVE AND MEDIA AGENCY
A City Introduced By Mother Nature Herself
Instead of promoting Seattle through a checklist of attractions, we centered the campaign around a singular voice: Mother Nature herself. By giving nature a distinct character and perspective, we positioned her as the city’s ultimate host, guiding visitors through a place where forests, shorelines, and skyline exist side by side.
Rather than relying on highlight reels showcasing everything Seattle offers, we leaned into ASMR-style storytelling on Hulu, allowing viewers to choose their own Seattle soundscape. The result: viewers could escape the world of loud, bombastic content by choosing their own version of PNW calm that just happened to also be an ad.
Stephanie Byington
Chief Marketing Officer
Visit Seattle
We recently conducted research with both of our target audiences, leisure travelers and meeting planners, and found that Seattle’s natural offerings were a key motivator to consider and book a trip here—this campaign really leans into that.
National Geographic: An Ideal Brand Partner By Nature
National Geographic rarely turns its editorial lens toward major urban destinations—making Seattle’s inclusion especially meaningful. Seattle-based Nat Geo photographer Aaron Huey captured the city through an editorial lens, highlighting moments where nature and urban life intersect. The collaboration unfolded across Nat Geo’s social and digital ecosystem through vertical video, ASMR-style content, and custom articles, all driving audiences to a sponsored Seattle travel guide. The campaign generated 10.2MM views on social.
Results
52,205
trips
Generated based on ad viewing
