Since 1994, Seattle Mariners TV commercials have had fans laughing and turnstiles clicking.
To remain viable, MLB franchises must reach beyond the traditional baseball fan, engaging a broader audience with promotions, entertainment, and a connection to community.
C+F is considered a pioneer in sports advertising by positioning the players as ambassadors of entertainment and community goodwill.
We turned Felix Hernandez’s doppelgänger, Larry Bernandez, into a cult hero—that even included his own Facebook page, Twitter feed, and Bobblehead Night.
More than 145 commercials over two decades have elevated the Mariners campaign to pop-culture status, with feature stories from ESPN Sports Center, Sports Illustrated, the Wall Street Journal, CBS Sports, and NPR.
The beat goes on: when introduced last spring, the 2017 Mariners commercials generated over 1.9 million social media views and over 175,000 fans viewed online at Mariners.com
