CREATIVE
Broadcast TV
Digital Video
Social
Digital
Digital Audio

CHALLENGE / In a category defined by skepticism and sameness, Premera needed to stand out, especially with B2B decision-makers tired of transactional messaging.

‍INSIGHT / Through research, we found that many HR leaders don’t just see their teams as employees, they see them as family. An emotional truth that became key to the campaign.

‍SOLUTION / We built a B2B campaign that spoke human, not corporate, reframing a Premera health plan as an act of care, not just coverage. The result: a standout effort recognized by Ad Age as Best B2B Campaign of the Year.