A CF Tutorial on Writing Clear Briefs

Author: Rosilynn Yoon

Ahh, the creative brief. One part art. One part science. Neither part simple. Especially if you don’t have the proper training to get to one clear main idea to guide your team. And if you don’t have the expertise, brief writing can be an uneven, frustrating experience for your in-house brand and marcom teams. The writing. The re-writing. The rounds of feedback. It can quickly spiral and quickly put your timelines way behind.

At CF, we’re here to help. We offer an interactive ½-day class in which we advise you on how to write and judge a creative brief at a fee that won’t throw your budget sideways. In just a few hours, we’ll leave your brief in a better, more actionable place—with brief-crafting strategies you can take forward for future use. We also include a module on how to judge work and provide helpful, specific feedback to keep moving your creative brief forward. For your brand, it’s a half-day well spent. We’ll even bring lunch.

If this sounds like a good plan to you, call our CEO Scott Foreman at 206.226.5230.

  • ½ day interactive brief-writing class for one flat fee
  • Brief-writing feedback strategies one-sheet for continued use
  • Feedback module for more efficient and effective reviews