With Sound Transit in construction mode, we needed people to focus on the future.
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‍Sound Transit provides mass transportation services in the Pacific Northwest via bus, light rail and train. Unfortunately, the current system was nearing capacity until new extensions set to open in 2021 and 2023 would dramatically increase the service area and rider volume.

Our challenge was to make riders feel good about taking Sound Transit and make taxpayers feel good about the investment being made in expansion. In short, we needed both audiences to focus on benefits to come, not the cost of construction or temporary traffic disruptions.

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