We’re proud to share that our latest work for Revvity Signals has been featured in both Ads of the World by Clios and ads of brands.
To celebrate the 40th anniversary of ChemDraw, the molecular drawing software from Revvity Signals, we launched “ChemDraw Turns 40” a campaign that brings chemistry to life in an entirely new way.
For four decades, ChemDraw has been the visual language of chemistry, helping scientists sketch ideas, test theories, and unlock breakthroughs. Our challenge was to honor that legacy while capturing the feeling that comes with discovery.
“ChemDraw has been the visual language of chemistry for 40 years,” said our Executive Creative Director, Vince Soliven. “It’s how scientists sketch out the impossible—and when a breakthrough hits, it’s not just a mental high. Sometimes your body gets possessed by joy.”
Developed in collaboration with Revvity Signals, the campaign imagines a world where molecules spin, electrons groove, and scientists dance their way to eureka moments.
“For 40 years, ChemDraw has been helping scientists choreograph their thinking…” said Nathan Mosack of Revvity Signals. “Now, we’re turning up the tempo.”
Launched July 17 on LinkedIn and YouTube, the campaign uses vibrant, playful creative to reflect the rhythm of scientific discovery.
After 40 years, ChemDraw is still pushing science forward, and Copacino Fujikado Advertising is honored to help celebrate its next chapter.
