Scott emphasizes the importance of being a self-learner in the ever-evolving world of design and creativity. From the early days of web design to today's challenges with AI, staying ahead requires a commitment to learning and adapting. Scott’s advice? Consume content, follow industry leaders, and never stop honing your craft to remain relevant and competitive.
When it comes to building a high-performing creative team, Scott looks for people with a "deliverer" mindset—those who are committed to getting the job done, no matter what. By assembling a team of reliable, driven individuals, he’s created a group that thrives on collaboration and consistently meets its goals, even in a fast-paced, high-pressure environment.
Scott's team at Gesa has embraced Figma, a tool traditionally used by UX designers, to streamline their creative process. By leveraging Figma’s capabilities, they’ve automated low-level tasks, freeing up time and resources to focus on high-impact projects. Scott’s innovative approach demonstrates how adapting technology creatively can significantly enhance a team’s efficiency and output.
