Our latest episode of “Playing Offense” features Chris Noble, Founder of Consiglieri —a consultancy who specializes in helping brands create relevant content by finding inventive ways to assemble and restructure their teams. Chris shares insights on addressing operational inefficiencies, defining roles between internal and external agencies, and the importance of proactive planning for achieving strategic clarity. Here are three key takeaways.

LESSON: Efficiency is everything.

Chris highlights the importance of identifying inefficiencies within marketing operations and enumerates their most effective ways to streamline through project intakes, timeline managing, and review processes.

LESSON: Foggy roles=ineffective orgs.

Clear delineation of roles between internal and external agencies prevents conflicts and fosters collaboration. This clarity ensures that each agency plays to its strengths, leading to more effective marketing outcomes.

LESSON: Want to unlock creative freedom?

Plan accordingly. Chris shares wisdom on how to best define responsibilities and strategies upfront—and as a result, help client teams enhance creative freedom within well-defined guardrails.

For more insights, listen to the full episode with Chris Noble.

‍