In this episode of How I F*cked Up, he shares stories of hard-won success, early mistakes, and how he’s built an in-house creative department for a huge brand from the ground up.
Tito became a Group Creative Director before age 30—but the fast climb came with a cost.
“That was a result of putting myself under pressure that I didn't need…there was no satisfaction at all.”
He cautions younger creatives to embrace the process, not the title: “Take it slowly...There's something really beautiful about enjoying being a young creative, not having the responsibility.”
Coming from international success, Tito arrived in the U.S. ready to lead—until he hit a language wall.
“I remember going to Joe (Sciarrotta, Ogilvy Chief Creative Officer) and saying, ‘Hey man, I think you made a mistake. I can’t write this.’ He said, ‘I didn't bring you here because you know English. I brought you here because I know your work...just tell them what you have in your head, and they’re going to help you write it.’”
At WOW Studios, Tito is building what he calls a “creative MBA” for his team—an in-house shop embedded in the business.
“We’re reviewing campaigns, sales, how products are performing... Everyone from the junior creative to the senior analyst is having the same conversation in the same room. In a way, we’ve done an MBA just by being here.”
You can check out the full episode on Apple, Spotify, or view the full video on YouTube.
