Seafood that's wild caught, no catch


A seafood box that checks all of yours.

Vital Choice needed help spreading the word about their wild, sustainable seafood delivery.

Unfortunately, some people just don’t trust food that comes in a box—and those trust issues can double when it comes to seafood. Prospective customers have questions that we can, and should, answer.  
We helped Vital Choice reposition with a new tagline and TV campaign focused on answering those questions before they’re even asked. Because unlike with other food-delivery services, there’s zero guesswork required—just fresh, wild, sustainable seafood that the whole family will love.