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Smartsheet’s collaboration software could be found at close to all of the Fortune 100 companies.
But they weren’t being broadly recognized as an enterprise-level solution. So Smartsheet came to us with a challenge: develop a broad awareness campaign that would help Fortune 500 enterprise decision makers be open to a meeting with a Smartsheet sales representatives.
The campaign needed to strike a nerve and instill a sense of urgency. Nothing does that like the fear of falling behind. If 96% of the top companies use Smartsheet already, you don’t want your company to be in the 4% who missed the boat.
