Teaming up in the name of mental health

VIDEO

Premera and the Seattle Kraken are making their mark to help overcome the mental health stigma.

It’s a fact: 1 in 5 Americans deal with a mental health condition every year. But because the stigma persists, many sufferers do so in silence. Premera worked with the Seattle Kraken to create a campaign focused on reminding viewers that no matter who you are or what you do, seeking help is the most important first step you can take. 
 
We launched the campaign with a :30 television spot, which debuted during The Kraken’s Mental Health Awareness night at Climate Pledge Arena. The spot will continue running throughout the hockey season, as well as during the upcoming Winter Olympic Games.

Whoever you are, It’s OK to ask for help. 
Deep, introspective conversations among Kraken teammates helped to further normalize mental health subject matter. Each player shared personal stories of their own struggles in this series of online videos produced as content for #HockeyTalks, a national public awareness campaign for NHL teams designed to encourage conversations and share support about mental health. 

The Smashing Results

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