So a clam walks into a bar…

DIGITAL | SOCIAL

Ivar’s is a legendary seafood institution in Seattle.

And its larger-than-life founder, Ivar Hagland, created a kitschy, silly approach to serving up great tasting casual seafood at reasonable prices. 

Ivar’s was in expansion mode and wanted to make a “splash” with their new store opening in the bedroom community of Issaquah, Washington. Prior to Ivar’s grand opening, quality quick-service seafood didn’t exist there – the only option was expensive sit-down seafood restaurants. 

Two people in clam costumes leaving the theater
Bring in the spokes-clams

We needed to integrate Ivar’s into the fabric of this tight knit community. So we turned to Ivar’s well-known “spokes-clams,” fixtures in Ivar’s ever-present advertising in the 80s, 90s and 2000s. 

Person in a clam costume in a yoga class Play video
Person in a clam costume riding a stationary bike in a fitness class Play video
Person in clam costume looking out a window at rocks and small waterfall Play video
Person in clam costume Play video
Two people in clam costumes leaving the theater Play video
Boots…er, shells…on the ground

We searched for the businesses in Issaquah that had the largest social followings, then created short videos with the Ivar’s clams interacting with those locations for mutual amplification. In addition, Ivar’s media partner, Ad Mark, purchased local OOH, Pandora and other local media to tease Ivar’s was coming.

The Smashing Results

Illustrated icon of a megaphone, illustrating excitement or news
Illustrated icon of a megaphone, illustrating excitement or news
Illustrated icon of a shopping cart with up arrow, representing conversion or sales