Going extra for good


Tik-or-treat! (Sorry, but we had to).

After a one-year hiatus, Goodwill’s insane selection of Halloween costumes was back in-store for 2021—with everything would-be costumers would need to go a little extra. So we leaned in to where the biggest Halloween fanatics were—Tik-Tok—to create the brand’s first-ever communications on the platform. In the process, we showcased a ton of cool costumes and decorations that went way overboard (and those were just the tip of the candy corn). Because the great thing about Goodwill is, by going a little extra, you do a lot of good in your community.

The Smashing Results

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