Paid Search Specialist

Job Description:

The role of Paid Search Specialist is to work with the Sr. Search Strategist to generate the highest return on investment (ROI) for our clients' SEM campaigns. You'll use your technical expertise in Google and Microsoft Ads to implement, optimize and analyze campaigns daily.


Setup & Implementation

  • Ability to follow best practices to set up and deploy paid search campaigns within tight deadlines. Configure bids, ads, keywords, ad extensions, etc. to meet campaign objectives
  • Be involved in ad development, keyword selection, and audience targeting

Management & Optimization

  • Provide support to Sr. Search Strategist on the day-to-day management of existing SEM accounts and new SEM opportunities
  • Conduct recurring weekly and monthly SEM optimization tasks (i.e., keyword expansion, ad testing, negative management, etc.)
  • Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are meeting budget and KPI objectives
  • Monitor account notification and alerts to resolve or escalate issues as soon as possible 

Reporting & Analytics

  • Measure and evaluate the success of SEM campaigns to inform investment decisions
  • Create forecasts to set accurate KPI benchmarks
  • Analyze landing pages, bidding strategies, keywords, and ad performance to recommend and implement improvements to maintain KPI benchmarks
  • Maintain and collect data for KPI dashboards
  • Provide ongoing and ad hoc analytical support


  • 2-3 years of hands-on paid search experience (Google & Bing)
  • Certifications are a plus: Google AdWords Fundamentals, Microsoft Ads Certification
  • Working knowledge of Excel, Google Data Studio, and Google Analytics
  • Up-to-date with the latest trends and best practices in SEM
  • Knowledge of foundations SEO and digital market concepts is a plus
  • Experience with third-party campaign management platforms, such as Google Ads Editor

General Attributes

  • Represents the department and agency well, both internally and externally
  • Strong strategic, creative thinker
  • High organizational skills and strong attention to detail
  • Ability to work independently in order to deliver on time


  • Assist with agency process improvement
  • Stay abreast of industry advances (new technology, techniques, vendors)
  • Build strong relationships with co-workers
  • Be a knowledgeable resource for co-workers; help find a solution when none exists
  • Contribute to a positive work environment

Benefits (besides the satisfaction of a job well done):


  • Medical, dental, vision and LTD insurance coverage will become effective the first of the month following start date. Domestic partner, spouse or dependent coverage is available at an additional charge.
  • After 90-days of employment, employees are eligible to participate in the company 401K plan and eligible for the employer year-end contribution based on agency profitability and regulatory requirements.
  • Time off includes vacation days, sick days, volunteer days, Summer Fridays, 12 weeks of paid parental leave and 11 paid holidays per year.
  • C+F will provide you a stipend to partially cover home office furnishing and/or parking and public transportation. C+F also reimburses cellular service costs.
  • Applications will be accepted until the position is filled. Interested candidates should submit a letter expressing in detail why this is the ideal opportunity for the next stage of your career. Must include a current resume.