Marketing Sciences Manager

The Marketing Sciences Manager is responsible for three key functions at CF:

– Integrating media and messaging strategy throughout the marketing funnel, with particular emphasis on mid- and lower-funnel activation

– Overseeing analytics and reporting for campaigns

– Managing AdOps to ensure proper tagging and data flow

In this role, the marketing sciences manager is expected to collaborate across the agency, working with Account Management, Insights, Media and Creative teams to ensure there is alignment behind recommended tactics and the ultimate campaign goal or KPIs we are promising our clients.

The ideal candidate will have worked in digital campaign management for at least five years, have experience presenting to all levels of clients’ organizations, and will be adept at simplifying complex narratives around digital campaigns. This position reports directly to the Director of Insights and Consumer Strategy.

We’re fortunate to have a roster chock-full of clients we truly enjoy, across a broad spectrum of industries–C+F is the agency of record for the Seattle Mariners, Premera Blue Cross, Seattle Goodwill, and Seattle Children’s among others. We’re an open, collaborative, no-ego kind of group searching for great ideas wherever they may be.

Demonstrated capability to strategize across all forms of digital advertising including programmatic and dynamic display, paid social media and search
Understanding of the existing and proposed regulatory issues for digital advertising and consumer privacy
Ability to lead the development of and provide thought leadership surrounding digital display and social strategy
Strong problem solving and critical thinking skills that facilitate an understanding of both clients’ and internal leadership’s needs
Ability to present ideas to various levels of an organization, both internal and external, to gain support for initiatives and manage up to senior leadership when necessary.
Accomplished range of creative and digital strategic thinking across a range of consumer categories
Define, report and optimize key creative engagement metrics. Build out standardized reporting dashboards based on client needs.
Experience using data and testing to optimize and improve direct response and brand oriented digital display messaging and communications.
Proven experience building testing strategy and analyzing results against KPIs- always seeking ways to optimize relevance of tag lines, content, images, offers, and more.
Superior oral and written communication skills with strong attention-to-detail.
Ability to manage condensed timelines and multiple priorities effectively.

Benefits (besides the satisfaction of a job well done):

Medical, dental, vision and LTD insurance coverage will become effective the first of the month following start date. Domestic partner, spouse or dependent coverage is available at an additional charge.
After 90-days of employment, employees are eligible to participate in the company 401K plan and eligible for the employer year-end contribution based on agency profitability and regulatory requirements.
Time off includes vacation days, sick days, volunteer days, Summer Fridays, 12 weeks of paid parental leave and 11 paid holidays per year.
C+F will provide you a stipend to partially cover home office furnishing and/or parking and public transportation. C+F also reimburses cellular service costs.
Applications will be accepted until the position is filled. Interested candidates should submit a letter expressing in detail why this is the ideal opportunity for the next stage of your career. Must include a current resume.

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