Helping the color blind see more of Seattle

EXPERIENTIAL | PUBLIC RELATIONS

Making Seattle’s gorgeous art scene more accessible to everyone. 

One of the core values of our destination marketing client Visit Seattle: to ensure everyone feels welcome when they enter our city. So we utilized technology to help more visitors experience Seattle without limitations—enabling visitors who are color blind to see the city’s museums and art exhibits in full, vivid color.

Just in time for Refract: The Seattle Glass Experience—a festival celebrating Seattle’s role as a hub for glass art—Visit Seattle partnered with EnChroma, a leading producer of color blind glasses. We announced the partnership by inviting a group of Seattleites with color blindness to experience the EnChroma glasses at one of the most vibrant glass venues in our destination: Chihuly Garden and Glass.  

We’re thrilled to make the epicenter of American glass art more accessible than ever.

– Ali Daniels, SVP/CMO, Visit Seattle –

The Beautiful Results

61.2 M+

combined earned media impressions

$0

in paid media