• Why Empathy Marketing Should Replace Real-Time Marketing
Why Empathy Marketing Should Replace Real-Time Marketing

Why Empathy Marketing Should Replace Real-Time Marketing

“Real-time marketing”: It’s been one of the hot, buzzwordy phrases in the marketing and advertising industry the last few years, ever since Oreo dunked in the dark during the 2013 Super Bowl. The tweet and the overall thinking were great. The power’s out at the Super...
Statement on ANA ‘Self-Dealing’ Report

Statement on ANA ‘Self-Dealing’ Report

In recent years, our industry has seen agencies increasingly offer production services—everything from shooting to editorial, and post production. And as that’s happened, there have been situations where some agencies ask for inflated bids from external production...

The 6 Most Dangerous Words in Advertising

“And then they will share it!” Those words have sunk many a social campaign. Left hashtags barren and forgotten. Shaken a client’s faith in their agency’s grasp of how it all really works. If your sole strategy is to create content so compelling that people will have...

Hire People Who Act Like Scientists, Not Politicians

We have a great track record of new hires here at C+F because of the kind of team members we surround ourselves with: smart, talented people who act like scientists, not politicians. What do I mean by that? Politicians often: Decide their stance on issues early. Look...
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