20 JETTI-ISMs

20 JETTI-ISMs

One of the scariest things ever created was Jetti for our 10th Anniversary Party. It seemed apt for a reappearance somewhere in our 20th celebration.

One of the scariest things ever created was Jetti for our 10th Anniversary Party. It seemed apt for a reappearance somewhere in our 20th celebration.

Jim and Betti are also similar in that they have pet phrases the staff hears frequently and consistently. Here are ten favorites from the staff.

Jim and Betti are also similar in that they have pet phrases the staff hears frequently and consistently. Here are ten favorites from the staff.

Jim

1.

“My job is to start every day with a blank sheet of paper and fill it up with something interesting.”

2.

“The essence of strategy is sacrifice.” (read: “We’re forcing too much copy in here”)

 

3.

“Of course, I’m being jocular.” (Read: “Or am I?”)

4.

“It’s always dangerous to jump right to a creative solution, but…(here’s an idea, headline, etc.)”

 

5.

“I’m really a good driver.”

6.

“We found a parade and got in front of it.”

 

7.

“I’m doing just fine for a man of my advanced age.”

8.

“Find out what the client wants. Identify what the client needs. And get them to want what they need.”

 

9.

About Chris: “He squandered a perfectly good education to work for us. You can imagine his mother’s displeasure.”

10.

About Jacki: “Obviously, I have better taste than she does.”

 

Betti

11.

“Montlake is a mess. I’m going to be late.”

 

12.

“ITU.” (read: I trust you)

 

13.

“Don’t bring me a problem, bring me a solution.”

14.

“Here’s a rock on the table.”

 

15.

“I’m feeling competitive; are you feeling competitive?”

16.

“Bring me a bright, shiny object.”

 

17.

“What’s the purpose of this meeting?”

18.

“I’m not sure where my eye is supposed to go.”

 

19.

“Send it to me tonight and I’ll look at it first thing in the morning.” (read: 4:00 a.m.)

 

20.

“Can you tell me how this works exactly?”

 

20 JETTI-ISMs

20 JETTI-ISMs

One of the scariest things ever created was Jetti for our 10th Anniversary Party. It seemed apt for a reappearance somewhere in our 20th celebration.

One of the scariest things ever created was Jetti for our 10th Anniversary Party. It seemed apt for a reappearance somewhere in our 20th celebration.

Jim and Betti are also similar in that they have pet phrases the staff hears frequently and consistently. Here are ten favorites from the staff.

Jim and Betti are also similar in that they have pet phrases the staff hears frequently and consistently. Here are ten favorites from the staff.

Jim

1.

“My job is to start every day with a blank sheet of paper and fill it up with something interesting.”

2.

“The essence of strategy is sacrifice.” (read: “We’re forcing too much copy in here”)

 

3.

“Of course, I’m being jocular.” (Read: “Or am I?”)

4.

“It’s always dangerous to jump right to a creative solution, but…(here’s an idea, headline, etc.)”

 

5.

“I’m really a good driver.”

6.

“We found a parade and got in front of it.”

 

7.

“I’m doing just fine for a man of my advanced age.”

8.

“Find out what the client wants. Identify what the client needs. And get them to want what they need.”

 

9.

About Chris: “He squandered a perfectly good education to work for us. You can imagine his mother’s displeasure.”

10.

About Jacki: “Obviously, I have better taste than she does.”

 

Betti

11.

“Montlake is a mess. I’m going to be late.”

 

2.

“ITU.” (read: I trust you)

 

13.

“Don’t bring me a problem, bring me a solution.”

14.

“Here’s a rock on the table.”

 

15.

“I’m feeling competitive; are you feeling competitive?”

16.

“Bring me a bright, shiny object.”

 

17.

“What’s the purpose of this meeting?”

18.

“I’m not sure where my eye is supposed to go.”

 

19.

“Send it to me tonight and I’ll look at it first thing in the morning.” (read: 4:00 a.m.)

 

20.

“Can you tell me how this works exactly?”