20 APRIL FOOL’S EMAILS

20 APRIL FOOL’S EMAILS

We’ve celebrated twenty April Fools Days at C+F. Many of them have started with an early morning email from Jim that a surprisingly large number of staffers take at face value-until they realize it’s April 1st. We’ve unearthed a dozen of them. (What, you thought we had 20? April Fool’s!) –Jim

We’ve celebrated twenty April Fools Days at C+F. Many of them have started with an early morning email from Jim that a surprisingly large number of staffers take at face value-until they realize it’s April 1st. We’ve unearthed a dozen of them. (What, you thought we had 20? April Fool’s!) –Jim

1. SUBJECT: Exciting News
Date: 4/1/03

We’re pleased to announce some exciting news about the soon-to-be new home of Copacino+Fujikado.

As you know, we have been shopping for potential new office space during the last few months. Yesterday, we had a breakthrough.

Due to the economic turndown in the airline industry, a large amount of space has become available in the Sea-Tac Airport vicinity. This includes the upper level of an enormous United Airlines airplane hangar, which is no longer in use.

We were able to secure 10,000 square feet, which will make an unusual and dramatic business space. We have a “hotshot” architect working on plans that will make the new home of Copacino+Fujikado one of the most talked-about offices in the Northwest.

True, there are some inconveniences involved. Transportation is an issue; however, Metro runs an 8:00 a.m. express bus to the airport from downtown that most of you bus riders can take advantage of.

Also, we’re told that, except for the busy morning and late-afternoon periods, airplane noise is not a major distraction.

The good news is we got a great deal on some very cool office space. What’s more, the city of Sea-Tac is going to designate us a “prime tenant” and offer many incentives to the employees, such as free-breakfast coupons redeemable at the nearby Embassy Suites.

More information and a moving timetable will be forthcoming. If you have any specific questions, Britt should be able to help you.

Copacino+Fujikado is moving to Sea-Tac. Quite fitting for an agency that’s ready to “take off” in 2003!

Jim
Betti

2. SUBJECT: Announcement
DATE: 3/31/04

AN IMPORTANT NOTICE TO ALL STAFF:

As the advertising business grows more demanding, we need to find new and better ways to serve our clients and outmaneuver the competition.

The pace of business today renders the traditional 40-hour Monday-Friday workweek archaic. Clients are beginning to expect their agencies to be available 24/7.

Increasingly, agencies in major markets such as New York and Chicago are offering seven-day-a-week services.

Copacino+Fujikado is determined to be the first Northwest agency to adopt these new working hours.

Don’t worry, you won’t be asked to work seven days a week. However, we are going to experiment with a “core staffing rotation” on Saturdays and Sundays. We will be developing a schedule that will put 3-5 people at the agency, representing the various departments, on Saturdays and Sundays, beginning May 1.

What does this mean to you? Simply that you will be expected to staff the office about 10 weekend days a year. Our weekend hours will be 10-4, so you will have ample free time in the mornings and afternoons.

We’ll be unveiling the details of this exciting plan next week. Thanks in advance for your willingness to go the “extra mile” for Copacino+Fujikado.

3. SUBJECT: Loyalty Contract
DATE: 3/31/05

Dear Staff,

As business becomes increasingly competitive, it is important for employees to fully devote themselves to their company, in order to build a cohesive corporate culture.

That’s why we’ve developed the Copacino+Fujikado Loyalty Contract. It is an agreement we’d like each of you to sign that holds you to a code of conduct regarding your professional behavior and, in some cases, your personal deportment.

In all, there are 14 stipulations in the Loyalty Contract, which you can read at your convenience. However, we’d like to underscore some key points:

“Employees shall safeguard all confidential documents relating to client or agency business.”

“Employees shall not disparage the agency management at work or outside of the office.”

“No employee shall engage in improper or morally questionable behavior such as illicit drug use, gambling, provocative dancing, etc.”

“Employees shall not have lunch or otherwise socialize with employees of other advertising agencies without written consent from the founding partners.”

As you can see, these stipulations are based on fairness and common sense. Attached to this document is the full Loyalty Contract. Please sign and return the document by close of business on April 8.

We believe this will contribute to a happier and more tightly knit organization. We are sure that you will agree.

4. SUBJECT: Health Insurance Update
DATE: 4/1/08

Dear Staff,

As business becomes increasingly competitive, it is important for employees to fully devote themselves to their company, in order to build a cohesive corporate culture.

That’s why we’ve developed the Copacino+Fujikado Loyalty Contract. It is an agreement we’d like each of you to sign that holds you to a code of conduct regarding your professional behavior and, in some cases, your personal deportment.

In all, there are 14 stipulations in the Loyalty Contract, which you can read at your convenience. However, we’d like to underscore some key points:

“Employees shall safeguard all confidential documents relating to client or agency business.”

“Employees shall not disparage the agency management at work or outside of the office.”

“No employee shall engage in improper or morally questionable behavior such as illicit drug use, gambling, provocative dancing, etc.”

“Employees shall not have lunch or otherwise socialize with employees of other advertising agencies without written consent from the founding partners.”

As you can see, these stipulations are based on fairness and common sense. Attached to this document is the full Loyalty Contract. Please sign and return the document by close of business on April 8.

We believe this will contribute to a happier and more tightly knit organization. We are sure that you will agree.

5. SUBJECT: Important announcement re: health insurance
DATE: 3/31/10

As you know, one of the biggest challenges a small business faces is providing its employees with a quality health plan in the face of rising costs. Last year, we endured a double-digit hike in premiums, which is not sustainable.

An Innovative Solution:

To address this issue, we have entered into a pilot program with our health insurance provider (and client), Premera Blue Cross. It’s an innovative idea that may actually reduce our health insurance price tag. It does, however, require some effort on the part of all of us who work here.
The working title of the program is F.A.T.: Food and Alcohol Tracker. Despite the unfortunate acronym, it’s a good idea.

How F.A.T. works:

Starting May 1, each of us will fill out an online form that records what we eat and drink every day. If, after six months, we can demonstrate to Premera that C+F employees are eating well and drinking in moderation, it will put us in a lower risk pool and possibly lower our premiums.

Research has shown that people who keep a food diary tend to have a healthier diet. That’s the idea behind F.A.T.: You fill out the F.A.T. form, much like a daily timesheet. There’s an online tool that makes it easy to record all your meals, snacks, and beverages each day.

It’s important to be honest. If you eat a bag of pork rinds and wash it down with a 20-ounce Dr. Pepper, record it. (Evidence of fraudulent reporting automatically expels us from the program.)

Food for Thought:

This will be educational, fun, and may save us all money. If you have questions about F.A.T., please see Tracy, Betti, or me. Attached is a sample version of the Food and Alcohol Tracker so that you can give it a try before we go live on May 1. Thanks in advance for your cooperation.

Jim

6. SUBJECT: Welcome our new receptionist
DATE: 3/31/11

 

It’s you!

OK, let me explain.

As much as we love our new space, there is a slight problem: the reception desk is disconnected from the hum and flow of the agency. Putting someone at the front desk for the entire workday essentially removes that person from the rest of the agency.

We feel it’s important to have a greeter at the front desk throughout the day for the sake of efficiency and professionalism. So we’ve come up with a solution. We plan to implement a receptionist by committee and every agency employee will participate.

During the workweek, we will all take turns sitting at the front desk, 30 minutes at a time. This means that each day, 16 of us will take a turn up front. During the course of a workweek, you will have to spend three or four 30-minute shifts as receptionist.

We are working out a schedule that will soon be posted on the server. Every 30-minute time slot will have a designated receptionist plus an alternate. You are exempt from reception duty for client meetings. However, if you fail to show up for your 30-minute shift for any other reason (outside of excused absences), you will be fined $10.

It will take some getting used to but it will also be fun. We think there is a PR opportunity here as well (Agency Co-Founder Betti Fujikado doubles as receptionist!). There will be a workstation at the front desk so that you can continue to log billable hours during your shift.

See Betti, Tracy, or me if you have any questions.

Jim

7. SUBJECT: Steve Cunetta / Blood Drive
DATE: 4/01/12

I visited with Steve yesterday (Saturday) for about an hour. He was very appreciative of the card and the many kind wishes you asked me to pass on to him. He’s comfortable, though we have to remember he’s recovering from major surgery and it will be a while before he’s back on his feet. As of yesterday, he was still relying on pain medication and taking his nutrition intravenously. He was receiving a blood transfusion while I visited.

And that leads to the second part of this email:

I spoke to the head nurse, and she said that there is a critical shortage of blood in the area. After further conversation with her, I pledged that Copacino+Fujikado would mount a blood drive in Steve’s honor. She contacted the Puget Sound Blood Center, and they have arranged to come to our office on Monday afternoon to draw blood from each employee. The paramedics will arrive around noon and set up in the team room. Let’s plan to start right after lunch, and go in alphabetical order. I think that would make Brian first.

Of course, we can’t require you to donate, but we urge you to do so. And we’re going to sweeten the deal if you do with two special incentives:
” Each employee who donates a pint of blood gets a doughnut. (Give two pints, get two doughnuts.)
” Also, we’ll donate a full dollar toward a Starbuck s drink for each donor. Simply submit an expense report with the drink purchase and in a few weeks, you’ll get a check for $1.00

Also, we’ll have some cots on hand for those who might feel a little light-headed after giving blood. (Especially you two-pint donors.)

But despite these nice perks, I hope you’ll plan to roll up your sleeve and give blood because it’s the right thing to do. For Steve, and the thousands of others in need.

Please see Betti, Tracy, or me if you have any questions. Thanks in advance for your help.

And, as they say around the blood bank, B Positive!

Jim

8. SUBJECT: WORKSTATION SHUFFLE, PART TWO
DATE: 3/31/13

 

A foolish consistency is the hobgoblin of little minds. – Ralph Waldo Emerson

We want to thank everyone for your flexibility in adapting to the new seating assignments.

Change is never easy. But research shows that new experiences, while sometimes challenging, are great stimulators of creative thinking.

People who avoid humdrum routines tend to have more active, energetic minds.

So, beginning April 15, we are going to experiment with a new concept in office space: a continually rotating workstation assignment. Here’s the plan:

Every other Monday, a new seating chart will be posted. You’ll come in, find your new location and move in on a temporary basis. Every two weeks you’ll have a new workstation, new neighbors and a fresh new perspective.

A couple of things to keep in mind:
” Dereck and Tracy have come up with a simple way to change phone extensions so your phone number will follow you to your new location.
” Please keep a nimble footprint: don’t collect too many unneeded files or personal effects, so your bimonthly move will be quick and easy.

This will be an interesting experiment; let’s try it for a couple of months. We believe it will create a more lively and creative environment here at C+F!

Feel free to talk to Betti or me if you have any questions.

Jim

9. SUBJECT: Revised Agency Alcohol Policy
DATE: 4/1/14

I visited with Steve yesterday (Saturday) for about an hour. He was very appreciative of the card and the many kind wishes you asked me to pass on to him. He’s comfortable, though we have to remember he’s recovering from major surgery and it will be a while before he’s back on his feet. As of yesterday, he was still relying on pain medication and taking his nutrition intravenously. He was receiving a blood transfusion while I visited.

And that leads to the second part of this email:

I spoke to the head nurse, and she said that there is a critical shortage of blood in the area. After further conversation with her, I pledged that Copacino+Fujikado would mount a blood drive in Steve’s honor. She contacted the Puget Sound Blood Center, and they have arranged to come to our office on Monday afternoon to draw blood from each employee. The paramedics will arrive around noon and set up in the team room. Let’s plan to start right after lunch, and go in alphabetical order. I think that would make Brian first.

Of course, we can’t require you to donate, but we urge you to do so. And we’re going to sweeten the deal if you do with two special incentives:
” Each employee who donates a pint of blood gets a doughnut. (Give two pints, get two doughnuts.)
” Also, we’ll donate a full dollar toward a Starbuck s drink for each donor. Simply submit an expense report with the drink purchase and in a few weeks, you’ll get a check for $1.00

Also, we’ll have some cots on hand for those who might feel a little light-headed after giving blood. (Especially you two-pint donors.)

But despite these nice perks, I hope you’ll plan to roll up your sleeve and give blood because it’s the right thing to do. For Steve, and the thousands of others in need.

Please see Betti, Tracy, or me if you have any questions. Thanks in advance for your help.

And, as they say around the blood bank, B Positive!

Jim

10. SUBJECT: An Important Announcement
DATE: 4/1/15

What follows is a lengthy email, but please take 90 seconds of your day to read and consider it.

Much of our identity as an agency is tied to downtown Seattle: The Seattle Mariners, MOHAI, Seattle Children’s Research Institute, The Wing Luke Museum, Parking Mitigation, the Seattle Aquarium, and the legacy of our work for Visit Seattle.

That’s why we want to help improve the unsavory street scene in the Pike-Pine corridor that is a blight on the city.

Betti and I had a conference call yesterday with John Scholes, the new president of the Downtown Seattle Association (DSA), and we are excited to announce that C+F is one of several companies volunteering for an initiative to bring greater civility and safety to our downtown neighborhood.

It’s called Corporations Out Patrolling Seattle (C.O.P.S.)

C.O.P.S. is the brainchild of the DSA, the Mayor’s Office, and the Seattle Police Department (SPD) to put more feet on the beat of downtown Seattle. Here’s how it works:

Employees of downtown corporations will volunteer to go on short, regular patrols, acting as the ears and eyes of official Seattle to identify and address street-level civility. Here are some examples:
• If we see a homeless person sleeping in a doorway, we will approach the individual and facilitate access to a shelter or social service agency by handing out a card or making a phone call on his or her behalf.
• If we encounter a panhandler, we will provide him or her with a number to call that will attempt to place this person in a minimum wage job.
• If we observe a crime in progress, such as an illegal drug transaction, we will take a smartphone photo of the event and immediately forward it to a special SPD inbox.

The theory is that these small acts that will add up and make a big difference in our neighborhood. Those on patrol will wear official apparel: an emerald-colored vest and a C.O.P.S. baseball cap.

You will also be issued a pepper-spray container in the unlikely event that self-protection is required.

In the next few weeks, a team from C.O.P.S. will visit the agency, fully explain the program, and enlist volunteers. We encourage high participation from C+F employees and will offer small incentives to do so. (Who doesn’t love a Starbucks gift card?!)

We take great pride in C+F’s civic involvement. Here’s another opportunity for us to contribute to the great city where we work and live. Feel free to email Jim, or talk to Betti, if you have any questions. Then let’s get out there and make a difference!

Appreciatively,
Betti and Jim

11. SUBJECT: 132 Steps to Fitness
DATE: 4/1/16

National Fitness Month is here and C+F is going to participate in a creative way.

There are 132 steps from the lobby to the seventh floor. As we all know, taking the stairs is a simple and effective cardiovascular exercise. So we are announcing the C+F Fitness Challenge. Here’s the plan:

We are going to disable the elevators to the seventh floor for one working week, April 11-15. All employees and visitors will make the seven-floor climb up the stairs, burning thousands of calories and toning our large muscle groups.

Granted, this will cause some minor inconveniences:
• We have spoken to the building management and deliveries will be dropped off at the security desk in the lobby for us to pick up. (The building management has graciously agreed to store larger packages until the following week when the elevators return to the seventh floor.)
• We are asking clients and vendors to participate in the Fitness Challenge, and we expect full participation. However, if a client declines, we ask that the meeting be scheduled at the client’s office. (Account Supervisors: please give your clients ample advance notice.)
• Because safety is our primary concern, we are hiring an Emergency Medical Technician who will be on-site all week in the event of any falls, twisted ankles, or (let’s hope not) heart ailments. Note: it will be a good week for sensible shoes.
• On Friday afternoon, April 15, we will have a celebratory happy hour, restart the elevators, and everyone will receive an “I Survived the C+F Fitness Challenge” T-shirt.

We are confident that this will be a positive team-building experience, as well as making each of us more physically fit. Please see Betti or me if you have any questions or concerns.

Let’s make the C+F Fitness Challenge a week to remember!

Jim Copacino

12. SUBJECT: Upcoming Agency Initiative
DATE: 4/1/17

Dear Colleagues,

As you know, we have a burgeoning social media practice at C+F. We now have an opportunity to showcase our skills in an exciting, high-impact way. The nation’s largest social media conference, Social Media Week, is being held June 12-16 in Los Angeles.

Tens of thousands of influencers and potential clients will be participating in person and remotely. Here’s how we plan to make our presence known: during the five-day conference, we are going to unleash a torrent of social media content by posting a provocative and compelling message every 5 minutes, around the clock.

Since the conference runs for five days, that’s 120 hours. If we post every 5 minutes that’s a total of 1,440 messages. Each post will appear on Facebook, Twitter, LinkedIn, Instagram and Snapchat, creating millions of impressions.

How are we going to pull this off? With your help.

So, 1,440 posts divided by 40 staffers equals 36 posts per person. We are going to create a precise editorial calendar, assigning a post to each employee every 5 minutes for the five days.

There will be times during the week when you’ll have to post your message late at night, at a client meeting, or during your social activities. This will require some flexibility on your part.
” If you are assigned, say, a 3:05 a.m. post, be sure to set your alarm in advance so that you can send the message out at precisely 3:05.
” If you’re in a client meeting, simply excuse yourself and send your post.
” Be sure to arrange your personal schedule around your posting times.

(NOTE: If you suffer from a sleep disorder and late-night posts will create a health problem, please bring a note from your doctor and we’ll arrange alternate times for you. But our President, with all he has to do, still finds the time to fire off late-night posts. We are confident you can do the same.)

We will be working with our newly hired PR firm, DGC in New York, to generate a burst of publicity for the agency before, during, and after Social Media Week.

Our social media team will be providing more details in the coming weeks. Stay tuned. And get ready to make social media history!

Jim Copacino

20 APRIL FOOL’S EMAILS

20 APRIL FOOL’S EMAILS

We’ve celebrated twenty April Fools Days at C+F. Many of them have started with an early morning email from Jim that a surprisingly large number of staffers take at face value-until they realize it’s April 1st. We’ve unearthed a dozen of them. (What, you thought we had 20? April Fool’s!) –Jim

We’ve celebrated twenty April Fools Days at C+F. Many of them have started with an early morning email from Jim that a surprisingly large number of staffers take at face value-until they realize it’s April 1st. We’ve unearthed a dozen of them. (What, you thought we had 20? April Fool’s!) –Jim

1. SUBJECT: Exciting News
Date: 4/1/03

We’re pleased to announce some exciting news about the soon-to-be new home of Copacino+Fujikado.

As you know, we have been shopping for potential new office space during the last few months. Yesterday, we had a breakthrough.

Due to the economic turndown in the airline industry, a large amount of space has become available in the Sea-Tac Airport vicinity. This includes the upper level of an enormous United Airlines airplane hangar, which is no longer in use.

We were able to secure 10,000 square feet, which will make an unusual and dramatic business space. We have a “hotshot” architect working on plans that will make the new home of Copacino+Fujikado one of the most talked-about offices in the Northwest.

True, there are some inconveniences involved. Transportation is an issue; however, Metro runs an 8:00 a.m. express bus to the airport from downtown that most of you bus riders can take advantage of.

Also, we’re told that, except for the busy morning and late-afternoon periods, airplane noise is not a major distraction.

The good news is we got a great deal on some very cool office space. What’s more, the city of Sea-Tac is going to designate us a “prime tenant” and offer many incentives to the employees, such as free-breakfast coupons redeemable at the nearby Embassy Suites.

More information and a moving timetable will be forthcoming. If you have any specific questions, Britt should be able to help you.

Copacino+Fujikado is moving to Sea-Tac. Quite fitting for an agency that’s ready to “take off” in 2003!

Jim
Betti

2. SUBJECT: Announcement
DATE: 3/31/04

AN IMPORTANT NOTICE TO ALL STAFF:

As the advertising business grows more demanding, we need to find new and better ways to serve our clients and outmaneuver the competition.

The pace of business today renders the traditional 40-hour Monday-Friday workweek archaic. Clients are beginning to expect their agencies to be available 24/7.

Increasingly, agencies in major markets such as New York and Chicago are offering seven-day-a-week services.

Copacino+Fujikado is determined to be the first Northwest agency to adopt these new working hours.

Don’t worry, you won’t be asked to work seven days a week. However, we are going to experiment with a “core staffing rotation” on Saturdays and Sundays. We will be developing a schedule that will put 3-5 people at the agency, representing the various departments, on Saturdays and Sundays, beginning May 1.

What does this mean to you? Simply that you will be expected to staff the office about 10 weekend days a year. Our weekend hours will be 10-4, so you will have ample free time in the mornings and afternoons.

We’ll be unveiling the details of this exciting plan next week. Thanks in advance for your willingness to go the “extra mile” for Copacino+Fujikado.

3. SUBJECT: Loyalty Contract
DATE: 3/31/05

Dear Staff,

As business becomes increasingly competitive, it is important for employees to fully devote themselves to their company, in order to build a cohesive corporate culture.

That’s why we’ve developed the Copacino+Fujikado Loyalty Contract. It is an agreement we’d like each of you to sign that holds you to a code of conduct regarding your professional behavior and, in some cases, your personal deportment.

In all, there are 14 stipulations in the Loyalty Contract, which you can read at your convenience. However, we’d like to underscore some key points:

“Employees shall safeguard all confidential documents relating to client or agency business.”

“Employees shall not disparage the agency management at work or outside of the office.”

“No employee shall engage in improper or morally questionable behavior such as illicit drug use, gambling, provocative dancing, etc.”

“Employees shall not have lunch or otherwise socialize with employees of other advertising agencies without written consent from the founding partners.”

As you can see, these stipulations are based on fairness and common sense. Attached to this document is the full Loyalty Contract. Please sign and return the document by close of business on April 8.

We believe this will contribute to a happier and more tightly knit organization. We are sure that you will agree.

4. SUBJECT: Health Insurance Update
DATE: 4/1/08

Dear Staff,

As business becomes increasingly competitive, it is important for employees to fully devote themselves to their company, in order to build a cohesive corporate culture.

That’s why we’ve developed the Copacino+Fujikado Loyalty Contract. It is an agreement we’d like each of you to sign that holds you to a code of conduct regarding your professional behavior and, in some cases, your personal deportment.

In all, there are 14 stipulations in the Loyalty Contract, which you can read at your convenience. However, we’d like to underscore some key points:

“Employees shall safeguard all confidential documents relating to client or agency business.”

“Employees shall not disparage the agency management at work or outside of the office.”

“No employee shall engage in improper or morally questionable behavior such as illicit drug use, gambling, provocative dancing, etc.”

“Employees shall not have lunch or otherwise socialize with employees of other advertising agencies without written consent from the founding partners.”

As you can see, these stipulations are based on fairness and common sense. Attached to this document is the full Loyalty Contract. Please sign and return the document by close of business on April 8.

We believe this will contribute to a happier and more tightly knit organization. We are sure that you will agree.

5. SUBJECT: Important announcement re: health insurance
DATE: 3/31/10

As you know, one of the biggest challenges a small business faces is providing its employees with a quality health plan in the face of rising costs. Last year, we endured a double-digit hike in premiums, which is not sustainable.

An Innovative Solution:

To address this issue, we have entered into a pilot program with our health insurance provider (and client), Premera Blue Cross. It’s an innovative idea that may actually reduce our health insurance price tag. It does, however, require some effort on the part of all of us who work here.
The working title of the program is F.A.T.: Food and Alcohol Tracker. Despite the unfortunate acronym, it’s a good idea.

How F.A.T. works:

Starting May 1, each of us will fill out an online form that records what we eat and drink every day. If, after six months, we can demonstrate to Premera that C+F employees are eating well and drinking in moderation, it will put us in a lower risk pool and possibly lower our premiums.

Research has shown that people who keep a food diary tend to have a healthier diet. That’s the idea behind F.A.T.: You fill out the F.A.T. form, much like a daily timesheet. There’s an online tool that makes it easy to record all your meals, snacks, and beverages each day.

It’s important to be honest. If you eat a bag of pork rinds and wash it down with a 20-ounce Dr. Pepper, record it. (Evidence of fraudulent reporting automatically expels us from the program.)

Food for Thought:

This will be educational, fun, and may save us all money. If you have questions about F.A.T., please see Tracy, Betti, or me. Attached is a sample version of the Food and Alcohol Tracker so that you can give it a try before we go live on May 1. Thanks in advance for your cooperation.

Jim

6. SUBJECT: Welcome our new receptionist
DATE: 3/31/11

 

It’s you!

OK, let me explain.

As much as we love our new space, there is a slight problem: the reception desk is disconnected from the hum and flow of the agency. Putting someone at the front desk for the entire workday essentially removes that person from the rest of the agency.

We feel it’s important to have a greeter at the front desk throughout the day for the sake of efficiency and professionalism. So we’ve come up with a solution. We plan to implement a receptionist by committee and every agency employee will participate.

During the workweek, we will all take turns sitting at the front desk, 30 minutes at a time. This means that each day, 16 of us will take a turn up front. During the course of a workweek, you will have to spend three or four 30-minute shifts as receptionist.

We are working out a schedule that will soon be posted on the server. Every 30-minute time slot will have a designated receptionist plus an alternate. You are exempt from reception duty for client meetings. However, if you fail to show up for your 30-minute shift for any other reason (outside of excused absences), you will be fined $10.

It will take some getting used to but it will also be fun. We think there is a PR opportunity here as well (Agency Co-Founder Betti Fujikado doubles as receptionist!). There will be a workstation at the front desk so that you can continue to log billable hours during your shift.

See Betti, Tracy, or me if you have any questions.

Jim

7. SUBJECT: Steve Cunetta / Blood Drive
DATE: 4/01/12

I visited with Steve yesterday (Saturday) for about an hour. He was very appreciative of the card and the many kind wishes you asked me to pass on to him. He’s comfortable, though we have to remember he’s recovering from major surgery and it will be a while before he’s back on his feet. As of yesterday, he was still relying on pain medication and taking his nutrition intravenously. He was receiving a blood transfusion while I visited.

And that leads to the second part of this email:

I spoke to the head nurse, and she said that there is a critical shortage of blood in the area. After further conversation with her, I pledged that Copacino+Fujikado would mount a blood drive in Steve’s honor. She contacted the Puget Sound Blood Center, and they have arranged to come to our office on Monday afternoon to draw blood from each employee. The paramedics will arrive around noon and set up in the team room. Let’s plan to start right after lunch, and go in alphabetical order. I think that would make Brian first.

Of course, we can’t require you to donate, but we urge you to do so. And we’re going to sweeten the deal if you do with two special incentives:
” Each employee who donates a pint of blood gets a doughnut. (Give two pints, get two doughnuts.)
” Also, we’ll donate a full dollar toward a Starbuck s drink for each donor. Simply submit an expense report with the drink purchase and in a few weeks, you’ll get a check for $1.00

Also, we’ll have some cots on hand for those who might feel a little light-headed after giving blood. (Especially you two-pint donors.)

But despite these nice perks, I hope you’ll plan to roll up your sleeve and give blood because it’s the right thing to do. For Steve, and the thousands of others in need.

Please see Betti, Tracy, or me if you have any questions. Thanks in advance for your help.

And, as they say around the blood bank, B Positive!

Jim

8. SUBJECT: WORKSTATION SHUFFLE, PART TWO
DATE: 3/31/13

 

A foolish consistency is the hobgoblin of little minds. – Ralph Waldo Emerson

We want to thank everyone for your flexibility in adapting to the new seating assignments.

Change is never easy. But research shows that new experiences, while sometimes challenging, are great stimulators of creative thinking.

People who avoid humdrum routines tend to have more active, energetic minds.

So, beginning April 15, we are going to experiment with a new concept in office space: a continually rotating workstation assignment. Here’s the plan:

Every other Monday, a new seating chart will be posted. You’ll come in, find your new location and move in on a temporary basis. Every two weeks you’ll have a new workstation, new neighbors and a fresh new perspective.

A couple of things to keep in mind:
” Dereck and Tracy have come up with a simple way to change phone extensions so your phone number will follow you to your new location.
” Please keep a nimble footprint: don’t collect too many unneeded files or personal effects, so your bimonthly move will be quick and easy.

This will be an interesting experiment; let’s try it for a couple of months. We believe it will create a more lively and creative environment here at C+F!

Feel free to talk to Betti or me if you have any questions.

Jim

9. SUBJECT: Revised Agency Alcohol Policy
DATE: 4/1/14

I visited with Steve yesterday (Saturday) for about an hour. He was very appreciative of the card and the many kind wishes you asked me to pass on to him. He’s comfortable, though we have to remember he’s recovering from major surgery and it will be a while before he’s back on his feet. As of yesterday, he was still relying on pain medication and taking his nutrition intravenously. He was receiving a blood transfusion while I visited.

And that leads to the second part of this email:

I spoke to the head nurse, and she said that there is a critical shortage of blood in the area. After further conversation with her, I pledged that Copacino+Fujikado would mount a blood drive in Steve’s honor. She contacted the Puget Sound Blood Center, and they have arranged to come to our office on Monday afternoon to draw blood from each employee. The paramedics will arrive around noon and set up in the team room. Let’s plan to start right after lunch, and go in alphabetical order. I think that would make Brian first.

Of course, we can’t require you to donate, but we urge you to do so. And we’re going to sweeten the deal if you do with two special incentives:
” Each employee who donates a pint of blood gets a doughnut. (Give two pints, get two doughnuts.)
” Also, we’ll donate a full dollar toward a Starbuck s drink for each donor. Simply submit an expense report with the drink purchase and in a few weeks, you’ll get a check for $1.00

Also, we’ll have some cots on hand for those who might feel a little light-headed after giving blood. (Especially you two-pint donors.)

But despite these nice perks, I hope you’ll plan to roll up your sleeve and give blood because it’s the right thing to do. For Steve, and the thousands of others in need.

Please see Betti, Tracy, or me if you have any questions. Thanks in advance for your help.

And, as they say around the blood bank, B Positive!

Jim

10. SUBJECT: An Important Announcement
DATE: 4/1/15

What follows is a lengthy email, but please take 90 seconds of your day to read and consider it.

Much of our identity as an agency is tied to downtown Seattle: The Seattle Mariners, MOHAI, Seattle Children’s Research Institute, The Wing Luke Museum, Parking Mitigation, the Seattle Aquarium, and the legacy of our work for Visit Seattle.

That’s why we want to help improve the unsavory street scene in the Pike-Pine corridor that is a blight on the city.

Betti and I had a conference call yesterday with John Scholes, the new president of the Downtown Seattle Association (DSA), and we are excited to announce that C+F is one of several companies volunteering for an initiative to bring greater civility and safety to our downtown neighborhood.

It’s called Corporations Out Patrolling Seattle (C.O.P.S.)

C.O.P.S. is the brainchild of the DSA, the Mayor’s Office, and the Seattle Police Department (SPD) to put more feet on the beat of downtown Seattle. Here’s how it works:

Employees of downtown corporations will volunteer to go on short, regular patrols, acting as the ears and eyes of official Seattle to identify and address street-level civility. Here are some examples:
• If we see a homeless person sleeping in a doorway, we will approach the individual and facilitate access to a shelter or social service agency by handing out a card or making a phone call on his or her behalf.
• If we encounter a panhandler, we will provide him or her with a number to call that will attempt to place this person in a minimum wage job.
• If we observe a crime in progress, such as an illegal drug transaction, we will take a smartphone photo of the event and immediately forward it to a special SPD inbox.

The theory is that these small acts that will add up and make a big difference in our neighborhood. Those on patrol will wear official apparel: an emerald-colored vest and a C.O.P.S. baseball cap.

You will also be issued a pepper-spray container in the unlikely event that self-protection is required.

In the next few weeks, a team from C.O.P.S. will visit the agency, fully explain the program, and enlist volunteers. We encourage high participation from C+F employees and will offer small incentives to do so. (Who doesn’t love a Starbucks gift card?!)

We take great pride in C+F’s civic involvement. Here’s another opportunity for us to contribute to the great city where we work and live. Feel free to email Jim, or talk to Betti, if you have any questions. Then let’s get out there and make a difference!

Appreciatively,
Betti and Jim

11. SUBJECT: 132 Steps to Fitness
DATE: 4/1/16

National Fitness Month is here and C+F is going to participate in a creative way.

There are 132 steps from the lobby to the seventh floor. As we all know, taking the stairs is a simple and effective cardiovascular exercise. So we are announcing the C+F Fitness Challenge. Here’s the plan:

We are going to disable the elevators to the seventh floor for one working week, April 11-15. All employees and visitors will make the seven-floor climb up the stairs, burning thousands of calories and toning our large muscle groups.

Granted, this will cause some minor inconveniences:
• We have spoken to the building management and deliveries will be dropped off at the security desk in the lobby for us to pick up. (The building management has graciously agreed to store larger packages until the following week when the elevators return to the seventh floor.)
• We are asking clients and vendors to participate in the Fitness Challenge, and we expect full participation. However, if a client declines, we ask that the meeting be scheduled at the client’s office. (Account Supervisors: please give your clients ample advance notice.)
• Because safety is our primary concern, we are hiring an Emergency Medical Technician who will be on-site all week in the event of any falls, twisted ankles, or (let’s hope not) heart ailments. Note: it will be a good week for sensible shoes.
• On Friday afternoon, April 15, we will have a celebratory happy hour, restart the elevators, and everyone will receive an “I Survived the C+F Fitness Challenge” T-shirt.

We are confident that this will be a positive team-building experience, as well as making each of us more physically fit. Please see Betti or me if you have any questions or concerns.

Let’s make the C+F Fitness Challenge a week to remember!

Jim Copacino

12. SUBJECT: Upcoming Agency Initiative
DATE: 4/1/17

Dear Colleagues,

As you know, we have a burgeoning social media practice at C+F. We now have an opportunity to showcase our skills in an exciting, high-impact way. The nation’s largest social media conference, Social Media Week, is being held June 12-16 in Los Angeles.

Tens of thousands of influencers and potential clients will be participating in person and remotely. Here’s how we plan to make our presence known: during the five-day conference, we are going to unleash a torrent of social media content by posting a provocative and compelling message every 5 minutes, around the clock.

Since the conference runs for five days, that’s 120 hours. If we post every 5 minutes that’s a total of 1,440 messages. Each post will appear on Facebook, Twitter, LinkedIn, Instagram and Snapchat, creating millions of impressions.

How are we going to pull this off? With your help.

So, 1,440 posts divided by 40 staffers equals 36 posts per person. We are going to create a precise editorial calendar, assigning a post to each employee every 5 minutes for the five days.

There will be times during the week when you’ll have to post your message late at night, at a client meeting, or during your social activities. This will require some flexibility on your part.
” If you are assigned, say, a 3:05 a.m. post, be sure to set your alarm in advance so that you can send the message out at precisely 3:05.
” If you’re in a client meeting, simply excuse yourself and send your post.
” Be sure to arrange your personal schedule around your posting times.

(NOTE: If you suffer from a sleep disorder and late-night posts will create a health problem, please bring a note from your doctor and we’ll arrange alternate times for you. But our President, with all he has to do, still finds the time to fire off late-night posts. We are confident you can do the same.)

We will be working with our newly hired PR firm, DGC in New York, to generate a burst of publicity for the agency before, during, and after Social Media Week.

Our social media team will be providing more details in the coming weeks. Stay tuned. And get ready to make social media history!

Jim Copacino