How three simple words helped to reposition a beloved Seattle institution.
For more than a century, Seattle Children’s was viewed as an outstanding hospital.
But in recent years, Seattle Children’s had invested heavily in pediatric research—with support from the Seattle Children’s Foundation, one of the most successful fund-raisers in the nation.
Working with the Seattle Children’s executive leadership, C+F recast their brand as three interrelated peer entities: Hospital, Research Institute, and Foundation.
A new tagline was developed, emotionally capturing the promise of the new brand—to treat, cure, and eventually eliminate pediatric diseases
A successful, integrated campaign followed, celebrating the successful relationship among the three peer entities.
This ongoing campaign has dramatically increased public understanding of the full range of Seattle Children’s offerings—particularly raising the awareness and esteem of Seattle Children’s Research Institute.