copacino + fujikado

the work

washington state university

All universities have rich histories. But most ads in the category look pretty much the same: sweeping building views, inspiring guitar music, smiling people on campus, and so on. So when Washington State University came to us with a television assignment tasked with promoting their 125th anniversary, we decided that the best way to ensure that WSU wouldn’t get lost in the sea of higher-ed sameness would be to create something big: literally.


We’ve been working with Washington State University since 2005, and developed their ongoing brand campaign that applies the school’s well-known sports mantra (“Go Cougs”) to their amazing achievements in science and research. Watch our latest spots below.