How do you launch a $4 billion medical technology enterprise as it spins off from its parent company? For CareFusion, we combined vivid orange (the new corporate color) and bold symbols to tell the story of its brands, products and services. The new company embraced the “symbols” concept and is displaying the work on its website, in trade show booths, employee communications and throughout corporate headquarters.
The world is talking about our brands. We're listening.
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