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How do you launch a $4 billion medical technology enterprise as it spins off from its parent company? For CareFusion, we combined vivid orange (the new corporate color) and bold symbols to tell the story of its brands, products and services. The new company embraced the “symbols” concept and is displaying the work on its website, in trade show booths, employee communications and throughout corporate headquarters.
The world is talking about our brands. We're listening.
@PedalSD @carefusion With 50 team members and growing, there's clearly a ton of support already!
@CareFusion The battle against cancer is a team sport. @PedalSD features a blog post from our very own @JimMazz. #PedalSD. http://t.co/EH1sxraFJu
@CareFusion Thanks to our team who recently participated the UCSD Phun Run 5K to support #UCSD student-run free clinics. http://t.co/QmhagRJvaZ