Connecting the Sound, one helpful lift at a time

VIDEO

Let Sound Transit take the weight of travel off your shoulders.

Return-to-office. Jam-packed social calendars. Rehearsals for your cousin’s new ska band. As we continue to get back to our IRL routines, we all need to get to all the things. 

And with routes and rails connecting the region, including a few newly opened stops, people can rely on Sound Transit to give ’em a lift to wherever they’re going. So we decided to take that promise literally. 

We created a character: the embodiment of Sound Transit’s entire transportation system, who happens to be in a cool bespoke suit. As he treks around the Sound, riders can hop on and take the burden of the trip off their shoulders. Bing-bong!
 

The Smashing Results

Illustrated icon of a megaphone, illustrating excitement or news
Illustrated icon of a megaphone, illustrating excitement or news

+XX

Lorem ipsum dolor sit amet

Illustrated icon of a light bulb, representing ideas or new thinking
Illustrated icon of a light bulb, representing ideas or new thinking
Illustrated icon of a shopping cart with up arrow, representing conversion or sales
Illustrated icon of a shopping cart with up arrow, representing conversion or sales

+XXX%

Lorem ipsum dolor sit amet