A fixture in Seattle for 38 years, the Aquarium wanted visitors to know that there’s always something new to see and learn. So we put on our zoologist lab coats and started looking for the kind of amazing animal facts that would appeal to parent and kid alike.
People loved them. They shared the images on social media. They asked for copies of the ads. The Aquarium turned the headlines and visuals into merchandise on sale in the gift shop. Most important, people came to see these amazing fish and mammals (attendance was up in 2014).
The campaign recently won Best Of Show at the prestigious Obie Awards sponsored by the Outdoor Advertising Association of America, recognizing creative excellence in out-of-home advertising. (Pardon us for a moment while we pat ourselves on the back.)